Saudi Arabia’s Minister of Tourism, Ahmed Al-Khateeb has formally launched TOURISE, a daring new international platform designed to form a brand new horizon and plot a shared roadmap for the following 50 years of tourism.
Constructed for ambition and backed by imaginative and prescient, TOURISE will convene a dynamic cross-section of private and non-private sector business giants for the primary time. Visionary leaders with tourism, know-how, funding, sustainability, and cultural experience will likely be related to deal with vital challenges, unlock transformative alternatives and set the agenda for a sector that’s sustainable, equitable and future-focused.
Together with international companions from multilateral establishments to personal sector leaders, TOURISE is designed to unlock main, unprecedented deal move, with high-value funding alternatives and entry to breakthrough applied sciences set to be introduced and activated via the platform.
TOURISE is not any bizarre occasion; it’s a international platform structured for year-round affect at scale via digital collaboration, thematic working teams, and cross-sector partnerships centered on long-term sector transformation. This may embody authoring a sequence of white papers and international indices centered on tourism, sustainability and international economic system, co-developed with main worldwide organizations, setting new benchmarks for the tourism sector.
The inaugural TOURISE Summit will happen in Riyadh from 11 to 13, November 2025. This system, which can even be livestreamed, will deal with 4 core themes: The Way forward for AI-Powered Tourism – Innovate or Fade; The Nice Tourism Reset – Disruptive Enterprise Fashions and Funding; Rebooting the Journey Expertise – Improve in Progress; and Tourism that Works – for Individuals, Planet, and Progress. A devoted Innovation Zone will showcase breakthrough applied sciences and options from SMEs and mid to massive companies spanning AI, mobility, sustainability, and extra from innovators throughout each private and non-private sectors.
In response to the World Journey and Tourism Council (WTTC), this yr tourism is on a powerful upward trajectory, with the sector projected to contribute $11.7 trillion to the worldwide economic system -10.3% of worldwide GDP – highlighting a powerful restoration. But, challenges similar to shifting market dynamics, evolving traveler preferences, and capability constraints proceed to pose dangers to keep up progress. At this vital juncture, TOURISE offers the strategic assist wanted to navigate these headwinds and maintain momentum.
Talking on the digital launch, Minister of Tourism and TOURISE Chairman, Ahmed Al-Khateeb stated: “Tourism is without doubt one of the most dynamic, connective forces on the planet’s economic system, supporting one in ten jobs globally. However because the world evolves, the sector should too. Whether or not adapting to technological disruption and altering traveler expectations, to addressing the pressing requires sustainability and a extra equitable method to journey, TOURISE would be the much-needed platform to form the way forward for tourism. It’ll unite the correct folks to develop revolutionary options and construct partnerships, enabling the tourism sector to be extra resilient, related, and inclusive than ever earlier than.”
Julia Simpson, World Journey & Tourism Council President & CEO, and TOURISE Advisory Board Member, who joined to formally launch TOURISE, stated: “We’re delighted to be part of this international initiative and proceed our long-standing collaboration throughout the complete tourism ecosystem. For this business to evolve and attain its full potential, public-private sector collaboration is vital to the continued success of Journey & Tourism worldwide. Collectively, we will deal with the challenges of at the moment whereas co-creating a sustainable and revolutionary future for tomorrow.”
TOURISE is backed by an advisory board chaired by His Excellency, with international specialists from on-line journey companies, tour operators, hoteliers, international tourism our bodies, leisure, and media, together with: Mario Enzesberger, Founder and CEO, Liberty Worldwide Tourism Group; Mo Gawdat, Founder, One Billion Pleased; Stephane Lefebvre, President, Cirque du Soleil Leisure Group; Luis Maroto, CEO, Amadeus; and Julia Simpson CEO, World Journey & Tourism Council (WTTC); and Thomas Woldbye, CEO, Heathrow Airport.
The inaugural TOURISE Awards have been additionally introduced – a stand-out recognition program celebrating vacation spot excellence throughout the worldwide tourism ecosystem. The awards will highlight notable achievements in sustainability, digital transformation, inclusive tourism, cultural preservation, and workforce growth. Nomination submissions will open on June 2, and award winners will likely be introduced on the opening night time of the TOURISE Summit.
TOURISE builds on Saudi Arabia’s rising position as a core contributor and driver within the international tourism panorama alongside main business organizations together with UN Tourism, WTTC, and the World Financial Discussion board (WEF). In 2024 alone, Saudi Arabia hit its Imaginative and prescient 2030 goal of 100 million guests yearly, seven years early and the tourism sector contributed virtually 5 5% to the nationwide GDP, second solely to grease manufacturing. This underscores Saudi Arabia’s rising affect and long-term dedication to supporting tourism as a driver of worldwide progress and progress. In constructing TOURISE with international companions – from multilateral establishments to personal sector leaders – Saudi Arabia will guarantee its management will ship worldwide affect.
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