World resort operator Minor Accommodations introduced the strategic growth of its model portfolio with the addition of 4 new resort manufacturers, together with the group’s first comfortable manufacturers.
The newly launched manufacturers will help Minor Accommodations’ continued development by enabling it to increase into new markets and supply distinctive hospitality choices throughout the luxurious, premium and choose segments.
These manufacturers will be a part of Minor Accommodations’ current portfolio of resort manufacturers which presently encompass Anantara, Elewana Assortment, Tivoli, NH Assortment, Avani, nhow, NH, and Oaks.
Likewise, these will replicate the group’s dedication to providing its companions and company a broader vary of brand name propositions, notably within the fast-growing comfortable model phase.
New to the Minor Accommodations portfolio
- The Wolseley Accommodations Rooted within the heritage of the enduring Piccadilly restaurant, The Wolseley Accommodations is a luxurious model that blends British class with European aptitude and international affect. Every resort is a timeless sanctuary the place rituals are refined, tales are bespoke, and indulgence is obtainable with sincerity and charm. With unerring consideration to element and design, The Wolseley Accommodations create elegant, immersive areas that hum with the rhythm of cosmopolitan life;
- Minor Reserve Assortment A luxurious comfortable model, Minor Reserve Assortment is for travellers who search extraordinary stays that remember private expression and refined distinction. Every property is a world of its personal, chosen for its rarity and skill to supply one thing singular that company can not discover elsewhere. Minor Reserve Assortment properties elevate each visitor’s journey by crafting considerate, tailor-made stays that steadiness innovation and time-honoured hospitality;
- Colbert Assortment Colbert Assortment, a comfortable model within the premium phase, will embody a worldwide assortment of impartial resorts designed for these fuelled by a ardour for culinary excellence and real social connection. Every resort expresses its individuality by means of curated experiences, from insider-led itineraries to story-rich eating and gatherings that carry folks collectively; and
- iStay Accommodations iStay, a choose phase model, presents stays which can be enjoyable and reasonably priced, snug and handy, delivered with minimal fuss. Visitors can count on a refreshing, budget-friendly resort expertise with seamless service, a superb evening’s sleep, and the newest tech on the earth’s most cherished cities.
Ongoing evolution
The growth of Minor Accommodations’ model portfolio follows the evolution of the Minor Accommodations masterbrand in March 2025.
The launch of the umbrella model platform is accompanied by important funding within the group’s digital infrastructure and distribution methods, in addition to a simplified loyalty proposition below a single Minor DISCOVERY programme.
In the present day, the Minor Accommodations consumer-facing masterbrand supplies the group a stronger basis to introduce new manufacturers, improve proprietor worth, and ship seamless experiences for its company globally.
In line with chief business officer Ian Di Tullio: “We’ve meticulously crafted every new model to seize particular alternatives available in the market, enabling us to satisfy the evolving wants of contemporary travellers and house owners alike. By increasing our model providing to handle new segments, we’re empowering our companions, delighting our company, and accelerating our international development technique. These further manufacturers are instrumental in serving to us attain our development goal of 850 properties by the tip of 2027.”
At current, Minor Accommodations can also be in energetic discussions relating to improvement alternatives for every of its manufacturers.
The primary property bulletins for The Wolseley Accommodations, Minor Reserve Assortment, Colbert Assortment, and iStay are anticipated within the coming months.
