BBQ Bros declares its three way partnership with Beetroot Hospitality and confirms its plan to open eight eating shops within the UAE by 2027. A Memorandum of Understanding for a primary flagship location has been signed with a gap by August 2025 in Dubai Creek.
The strategic partnership introduces BBQ Bros’ genuine flavors and distinctive BBQ expertise to the UAE’s dynamic culinary panorama by means of eating places, pop-ups, public occasions, festivals, social occasions, particular celebrations, and personal catering.
At present, BBQ Bros has established operations in Belgium, on the famend Tomorrowland pageant, in addition to in Lebanon, Egypt, and Kuwait. With the UAE being a key marketplace for culinary innovation and variety, this three way partnership marks a big step within the model’s growth technique.
The collaboration will leverage Beetroot Hospitality’s intensive native market information and operational experience, facilitating the opening of a number of BBQ Bros shops throughout prime areas. BBQ Bros UAE plans to increase into varied segments of the meals market, together with pop-up areas, catering providers for each personal and public occasions, and participation in festivals.
“Partnering with Beetroot Hospitality is such an thrilling step for us,” mentioned Mario Aoun, proprietor of the BBQ Bros world model. “The UAE is an unimaginable market, and we are able to’t wait to deliver our world BBQ flavors to this vibrant group. This three way partnership not solely marks a milestone for our model but in addition permits us to share our ardour for barbecue with the varied and vigorous group within the UAE.”
Antoine Massé and Alexander Suski, Managing Companions at Beetroot Hospitality, expressed their enthusiasm: “We imagine that the UAE is the proper marketplace for the enjoyable, cool, and BBQ way of life model of BBQ Bros. With our insights into native preferences and traits, we’re assured that we are able to adapt the BBQ Bros model to resonate with UAE prospects whereas sustaining the authenticity the model is thought for.”
The primary BBQ Bros outlet is about to open within the Dubai Creek space by August 2025, with extra areas to comply with. The menu will function a various vary of barbecue dishes, crafted with the best components and impressed by conventional grilling methods from all over the world.
As a part of this three way partnership, BBQ Bros and Beetroot Hospitality are dedicated to sustainability and group engagement, making certain their operations contribute positively to the native financial system and atmosphere.